This first category of magazines may be best represented by Maxim. Maxim is one of the best selling men's lifestyle magazines in the United States and describes itself as a place where men can kick back and be themselves without worrying about where to invest their money, how to eat healthily, or how to make the world a better place. Maxim has a total circulation of 2.5 million, with 80% of their readers being male, and 61% of their readers being between the ages of 18-34. That means that Maxim is informing approximately 1.2 million young men on men's lifestyle, in twelve magazines a year.
For a magazine that openly admits in its editorial mission to not be concerned with making the world a better place, it is easy to see what the bulk of their editorial content addresses in regards to constructing masculinity. Since making the world a better place does not deserve a seat at the editorial table, social and familial responsibility can be striped from Maxim's representation of masculinity. Maxim also lacks in a culture column, therefore highfalutin entertainments such as the arts and sciences, drama, and literature are not on the editorial menu. There is no editorial content mentioning education or scientific advancement and there are no associations with not-for-profit organizations or support for charities. You can, however, read about the five best chainsaw guns or enter in the annual Maxim Hometown Hotties competition. How does this short-sighted, juvenile content impact developing young men?